Ricoh's Founder, Kiyoshi Ichimura, built Ricoh on three founding principles – "The Spirit of Three Loves" – which includes "love your neighbor," "love your country" and "love your work." These are foundational drivers of Ricoh's corporate philosophy and the Ricoh Way, which guides the company’s decision-making and activities. Ricoh views business, society and the planet as interconnected. Ricoh focuses on the creation of new markets and value propositions by broadly looking at social issues and taking on the challenge to resolve them while simultaneously achieving social development and Ricoh’s business goals. Ricoh is aware of its responsibility as a corporate citizen and demonstrates this through charitable contributions throughout the year, such as the Conestoga College Bursary. The recipient of this bursary is a student who has successfully completed year one or two of their program and shows ambition and leadership skills.