Every advertising student completes specialized coursework in advertising management, research, media and creative as well as elective coursework in several relevant subject areas. An internship is required, which gives every student a taste of the profession. The proportion of each type of study may vary according to the interests and goals of the individual student.Every advertising student completes specialized coursework in advertising management, research, media and creative as well as elective coursework in several relevant subject areas. An internship is required, which gives every student a taste of the profession. The proportion of each type of study may vary according to the interests and goals of the individual student.