Equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice.
This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation.
You critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management.In the first year, you also develop a valuable understanding of economics, accounting and business law.In the subsequent years, your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.
Language Proficiency Test - IELTS/TOEFL/PTE
Digital, Data and Decision-Making Skills
Introduction to Business and Management
Introduction to Economics
Introduction to Accounting
Introduction to Marketing
Principles of Organisational Behaviour and Human Resource Management
Consumer Behaviour
Marketing Analytics and Metrics
Marketing Research
International Marketing (Marketing and Management)
Leading Groups and Teams (LEAD)
Leveraging Human Capital and Performance (HRM)
Management of Innovation
Managing Digital Work
Managing Global Supply Chains (OPS&IS)
Managing Projects and Technologies for Accounting and Marketing Students
Public Management
Developing Leadership (LEAD)
Entrepreneurship and Small Firms (ENT)
Managing Change (HRM)
Marketing Communications
Non-Profit Management and Social Entrepreneurship
Services Marketing
Strategic Brand Management
Business-to-Business Marketing Management
Corporate Social Responsibility, Sustainability and Business Ethics
