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Marketing and Management BSc (Hons)

Marketing and Management BSc (Hons)

University: University of Sussex
England, UK

Course Level - UG
Type - Full Time
Duration - 3 Years
Intake - Jan-Septe
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Section
  • Equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice.
  • This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation. 
  • You critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year, you also develop a valuable understanding of economics, accounting and business law. In the subsequent years, your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.

Language Proficiency Test - IELTS/TOEFL/PTE

  1. Digital, Data and Decision-Making Skills
  2. Introduction to Business and Management
  3. Introduction to Economics
  4. Introduction to Accounting
  5. Introduction to Marketing
  6. Principles of Organisational Behaviour and Human Resource Management
  7. Consumer Behaviour
  8. Marketing Analytics and Metrics
  9. Marketing Research
  10. International Marketing (Marketing and Management)
  11. Leading Groups and Teams (LEAD)
  12. Leveraging Human Capital and Performance (HRM)
  13. Management of Innovation
  14. Managing Digital Work
  15. Managing Global Supply Chains (OPS&IS)
  16. Managing Projects and Technologies for Accounting and Marketing Students
  17. Public Management
  18. Developing Leadership (LEAD)
  19. Entrepreneurship and Small Firms (ENT)
  20. Managing Change (HRM)
  21. Marketing Communications
  22. Non-Profit Management and Social Entrepreneurship
  23. Services Marketing
  24. Strategic Brand Management
  25. Business-to-Business Marketing Management
  26. Corporate Social Responsibility, Sustainability and Business Ethics
  27. Digital Marketing
  28. Enterprise in the Circular Economy
  29. New Products Management
  30. New Venture Development and Planning
  31. Social Enterprise and Social Innovation
  32. Strategic Entrepreneurship

To apply please contact us.