Marketing is everywhere and effects most of what people do. It's about creating value and understanding why people consume what they do.
It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, students need to understand what influences people’s decisions how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, students don’t have to be an extrovert to study Marketing.
