The at ? primary focus is to equip you to become a practitioner, allowing you to meet the needs of industry, and solve the data problems of the world. However, there will also be an alternative path that will focus on preparing students for research in the area (e.g. going on to do a masters by research or PhD).
The proposed degree is inherently multidisciplinary, featuring Information Science and Marketing, which gives the degree a strong business focus; as well as contributions from Computer Science and from Statistics.
