Bachelor of Commerce [B.Com] (Marketing Management)

Canada

Course Level - Bachelor Degree

Type - Full Time

Duration - 4 Years

Intake - August - February

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About This Course Eligibility Criteria Course Modules How To Apply

The University of Guelph offers a BCom in Marketing Management for a duration of 4 years (8 semesters).
This course is offered on a full-time basis.
The focus of this major program is understanding customers and competition, managing local, national, and global brands to achieve organizational goals.
Through this program, students gain a better understanding of consumer behavior and decision making - critical skills for any marketer.
Students will receive solid, core business skills in accounting, HR, and management while exploring a wide variety of marketing specific courses like consumer psychology, market research, marketing communications, and consumer law.