Bachelor of Science [B.Sc] Digital Marketing Communication

USA

Course Level - Bachelor Degree

Type - Full Time

Duration - 4 Years

Intake - Jan-Nov-Apr

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About This Course Eligibility Criteria Course Modules How To Apply

UB students will learn the communication, marketing and design skills essential for a successful career in the revolutionary, ever-evolving digital marketing industry.
Students will produce effective messaging, content and campaigns for private and nonprofit industries and study how to evaluate the results.
The curriculum builds a variety of valuable skills which include digital marketing and management, analytics and advertising, content marketing, social media implementation and engagement, email marketing, mobile marketing, search engine optimization and graphic design for the web.
Students acquire hands-on experience in the program's capstone, The Agency, where they will build a portfolio through designing a digital marketing campaign for a real-world client and cultivate your areas of expertise.