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Advertising & Marketing Communications Management

Advertising & Marketing Communications Management

University: St. Clair College
Canada

Course Level - Advance Diploma
Type - Full Time
Duration - 3 Years
Intake - September
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Section
  • As one of the premier programs in the country offering the depth and integration of current digital content and trends with traditional platforms, the Interactive Advertising Bureau of Canada calls this program, “the most up-to-date curriculum of any of the Ontario advertising programs.”
  • Students study what is evolving in today’s industry, learning what businesses are doing now.
  • Students are prepared for digital marketing to consumers using interactive platforms such as Facebook, Instagram, Twitter, mobile devices, as well as continued utilization of traditional platforms like television, radio and print.

Language Proficiency Test - IELTS/TOEFL/PTE/DUOLINGO

  1.  MASS COMMUNICATIONS IN A CULTURAL CONTEXT   
  2. TRANS-MEDIA PUBLIC RELATIONS
  3. INTRO. TO LAYOUT & DESIGN   
  4. THE BUSINESS OF ADVERTISING
  5. PRINCIPLES OF MARKETING I  
  6. INTRODUCTION TO DIGITAL MEDIA
  7. CONTEMPORARY STUDY OF AESTHETICEXPRESSION
  8. PSYCHOLOGY OF ADVERTISING
  9. PRINT MEDIA ESTIMATING & RESEARCH
  10. DIGITAL DESIGN I
  11. ADVERTISING COPYWRITING FUND. 
  12. PRINCIPLES OF MARKETING II  
  13. SEGMENTING CANADIAN SOCIETY
  14. WEB DESIGN I
  15. BROADCAST MEDIA ESTIMATING AND RESEARCH
  16. DIGITAL DESIGN II
  17. COPYWRITING FOR PRINT MEDIA
  18. CONSUMER RESEARCH CONCEPTS AND TECHNIQUES  
  19. MARKETING PLANNING I
  20. BUSINESS PRESENTATIONS
  21. WEB DESIGN II  
  22. MEDIA PLANNING I   
  23. DEVELOPING INTERNET MARKETING CONTENT
  24. MARKETING PLANNING II  
  25. E-MAIL MARKETING  
  26. SEARCH ENGINE OPTIMIZATION   
  27. PROJECT MANAGEMENT FOR ADVERTISING  
  28. WEB ANALYTICS
  29.  DIGITAL AGENCY
  30. MOBILE MARKETING
  31. SOCIAL MEDIA MARKETING
  32.  TRANS-MEDIA PLANNING II
  33.  TRANS-MEDIA ACCOUNT PLANNING
  34. TRANS MEDIA SALES PROMOTION & EVENTS
  35.  CREATIVE CAPSTONE
  36. AGENCY & ACCOUNT MANAGEMENT
  37. IMC CAMPAIGNS II
  38. HOW TO BRAND YOURSELF
  39. TRANS-MEDIA PLANNING III
  40.  INTERNSHIP  

To apply please contact us.