Our MBA in Marketing Management curriculum covers traditional, social, mobile, and digital marketing media. With faculty who are connected to some of the top companies and organizations throughout New York City, you’ll have an opportunity to be face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.
Through our team-based class assignments, you will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
Within our elective courses, you’ll find various specialization areas, including consumer and organization buying behavior, sales management, interactive and direct marketing, customer relationship management, and new product development.
