Our MBA in Marketing Analytics curriculum covers broad business topics from finance to leadership, and at the same time, provides a deep dive into marketing analytics.
This degree will help you become the well-rounded businessperson you’ve always wanted to be and help you identify specific ways to bring value to a company. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.
Through our team-based class assignments, you will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
