Explore a range of promotional media practices, from planning and launching media campaigns, to web design, writing for the media, pitching and presentation, research skills, and learn about key aspects of digital and visual culture.
Come into regular contact with people who work in this sector, including on practice modules taught by industry professionals, thanks to the department’s close links with the media world.
You'll be able to take a compulsory work placement in your final year, allowing you to gain valuable experience in a professional setting.
Study a variety of critical approaches to advertising, branding, public relations and marketing, including their increasing convergence, and learn about global and transnational approaches.
Study and evaluate the cultural, sociological, economic, and political impact of promotional activity, and explore the growth of the promotional industry both historically and in a contemporary context.
Language Proficiency Test - IELTS/TOEFL
Introduction to Promotional Media: Histories, Contexts, Theories
Introduction to Marketing
Writing For The Media
Media Arts15 credits
Culture and Cultural Studies
Web Design
The Promotional Industries: Convergence and The Digital
Visual Storytelling
Understanding Advertising
Creative Collaborations
Visualising and Analysing Data
Work Placement (Media)
Final Project
To apply please contact us.
BA (Hons) Promotional Media: PR, Advertising and Branding
