This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
You will learn in small groups and will be assigned a personal tutor during the three years of your undergraduate degree. Your tutor will meet regularly with you, follow your progress, and will be your first point of contact in our programme. See what our students say about the small-group teaching environment.
Language Proficiency Test - IELTS/TOEFL
Introductory Economics
Economic Reasoning
Perspectives from the Social Sciences
Mathematics for Economics and Business
Introduction to Marketing
Marketing Management
Intermediate Microeconomics
Intermediate Macroeconomics
Quantitative Economics
Applied Quantitative Economics
History of Economic Ideas
Economic History
Consumer Behaviour
Product Innovation and Management
Marketing Strategy
Digital Marketing and Social Media
International Business
Innovation Case Studies
Project Management
Material Culture Social Media, Crowdsourcing and Citizen Sensing
