Teams, companies, and organizations in the field of sports business are rapidly moving into social, mobile, and digital spaces while targeting opportunities to create content, control their messages, generate revenue, and create fan branding.
These businesses are realizing that as the digital universe expands, they can connect with their respective clients and fan bases in a much more intimate way than has ever been possible.
Because of this, the sports-business industry has a universal need for creative professionals who understand and utilize technology and are able to communicate the information derived from it.
The Sports Marketing & Media curriculum provides opportunities for you to contribute to the new demands of the evolving field of sports business, particularly from a position where digital art, design, communication, distribution, and marketing intersect.
This curriculum will also provide you with a fundamental understanding of how marketing and content creation are becoming more integrated into the everyday operations of sports businesses.
Language Proficiency Test - IELTS/TOEFL/PTE
Creative Presentation
Psychology of Play
Business in the Entertainment and Media Industries
English Composition I
Introduction to Marketing
Storytelling for Marketing
Marketing Research
Fundamentals of Web Design
College Mathematics
Project and Portfolio I: Personal Branding
Business Accounting
Professional Writing
Fundamentals of Public Relations
Project and Portfolio II: Market Research
Marketing Law and Contracts
Professional Development Seminar I: Sports Marketing and Media
Project and Portfolio III: Marketing
Professional Development Seminar II: Sports Marketing and Media
Sports Digital Production
Sports Business Models
Popular Culture in Media
Social Media Methods
Fundamentals of Physical Science
Sports Events and Entertainment
Project and Portfolio IV: Sports Marketing and Media
Intellectual Property
Business Project Management
Mobility Technology and Marketing
Project and Portfolio V: Sports Marketing and Media
Sports Sales and Sponsorship
Leadership and Organizational Behavior
Project and Portfolio VI: Sports Marketing and Media
