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BACHELOR OF PUBLIC RELATIONS MANAGEMENT, HONOURS

BACHELOR OF PUBLIC RELATIONS MANAGEMENT, HONOURS

University: Centennial College
Canada

Course Level - Bachelor Degree
Type - Full Time
Duration - 4 Years
Intake - January-September
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Section
  • The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.
  • The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.
  • During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

Language Proficiency Test - IELTS/TOEFL/PTE

  1. Introduction to Business
  2.  Principles of Marketing I
  3.  The Power of Communications
  4.  Introduction to Public Relations
  5.  Introduction to Media
  6. Organizational Behaviour
  7.  Business Law
  8.  Statistics
  9.  Introduction to Social Media
  10.  Writing for Public Relations 1
  11.  Corporate Social Responsibility
  12.  Introduction to Accounting
  13.  Media Relations
  14.  Strategic Communications Planning
  15.  Fundamentals of Research
  16.  Financial Management
  17. Business Research and Analysis
  18.  Global Citizenship and Equity: World Hunger
  19.  Ethics for a Plural World
  20.  Internal Communications
  21.  Project Management
  22.  Liberal Studies Elective: Social Science
  23.  Advanced Social Media
  24.  Writing for Public Relations 2
  25.  Introduction to Communication Design
  26.  Employment Pre-placement
  27.  Liberal Studies Elective: Humanities
  28.  Liberal Studies Elective: Natural Science
  29.  Non-Profit Communications
  30.  Investor Relations
  31.  Communications Law and Ethics
  32.  Practicum Prep
  33.  Introduction to Entrepreneurial Opportunities
  34.  Liberal Studies Elective: Arts
  35.  Liberal Studies Elective: Philosophy
  36.  Public Sector Communications
  37.  Advanced PR Writing
  38.  Communications Research and Measurement
  39. Public Affairs
  40.  Social Media Lab

To apply please contact us.